Staff Pr duct Designer

at Zupee

“I design the feeling, not just the feature.”

Mobile version

coming soon!

✦ Please view on desktop ✦

Mobile version

coming soon!

✦ Please view on desktop ✦

  • Prototyping ✦

  • User Research ✦

  • Data Visualisation ✦

  • Game Design ✦

  • Empathy ✦

  • System Thinking ✦

  • Visual Designing ✦

Selected Works

Fixing Zupee Ludo

Designing for the User Nobody Designed For

Jan 2024 - March 2024

Fixing the silent drop-off that was losing 30% of new players before the game even began

View Case

Talkzy!

An AI companion app built from scratch and

shipped in 6 weeks for Zupee's 100M+ users

Oct 2025 to Jan 2026

AI girlfriend to AI friend. How real user research saved us from building the wrong product.

View Case

Banao naye AI Friends! 💛

Talkzy!

Scaling Zupee

From Six Fragmented Apps to One Unified Platform

Oct 2022 to Apr 2023

One platform. One system. Significantly lower acquisition and engineering costs for 100M+ users.

View Case

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View Resume

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About

I have spent 15 years designing consumer products. From gaming at Zupee, Junglee Games and Paytm to scaling systems and taking products from 0 to 1 and 1 to 10, my work sits at the intersection of high engagement, high stakes and high scale.


As a hands-on design lead

UX and UI design, design systems, user research, guerrilla research and interaction design


Leading teams

Hiring and mentoring designers, setting design direction, driving cross functional collaboration and raising the bar on craft

Few companies that I have worked with are Paytm, Gamezop, Junglee Games and Zupee

Crafted with love & care

© 2026 Gurmeet Singh. All rights reserved.